Fidelity Life

Helping Kiwis look after what’s important and plan for the future.


For today. For tomorrow. For life.

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At Fidelity Life we’re proud to be the largest New Zealand owned and operated life insurer.

We’ve been looking after New Zealanders since 1973 and have paid over $1.1 billion in claims.

Our customers also get great reassurance that we’ve enjoyed an A- (Excellent) financial strength rating from ratings agency AM Best since 1996*.

We really care for our customers. Which is part of the reason ANZIIF named us New Zealand Life Insurance Company of the Year in 2017, 2018 and 2019.

A team with heart.

We’re a diverse team and we come from all walks of life. But one thing binds us together – we love what we do. Our values – be brave, do the right thing, make a difference, and celebrate our people – aren’t just words on posters, we live them day in, day out, all year round.

Forward thinking technology.

As the world changes, we need to change with it.

That’s why we’ve embarked on a bold five-year transformation strategy which reimagines what life insurance can be for New Zealanders. Underpinned by a $25 million investment in a new technology platform, it’s all about continuing to deliver on our promise of protecting New Zealanders’ way of life.

*Fidelity Life has an A- (Excellent) financial strength rating from AM Best. The rating scale that this forms part of is available for inspection at our offices.